Welcome to McDonald’s, how may I help you? The answer to this question is varied. Out of the millions of Americans who journey to the highly prophesized golden arches some may order a hamburger, others a McChicken, and still others the fabled Big Mac. And would they like fries with that? Of course they would. Would they like something to drink? Most likely they want some sort of soft drink or sugar loaded, caffeine filled refreshment. Would they like to super size their order? They will super size it in a heartbeat. In his documentary Super Size Me, Morgan Spurlock goes where many people have gone before. He goes to McDonald’s. At first glance, making the not so strenuous journey to the closest McDonald’s seems quite simple. There are four McDonald’s per square mile in Manhattan. And even if it just is not in his schedule to walk to the restaurant, he can always get it delivered, for free. To many Americans this seems like a paradise. McDonald’s everyday for every meal, for one entire month seems too good to be true, or is it? Spurlock’s trips to McDonald’s are meant, not to bring more people to McDonald’s, but to keep them out. He questions the highly accessible fast food diet and puts it to the ultimate test; he will eat only McDonald’s and film himself while doing so.
Please, pay at the first window. At first glance Spurlock’s documentary might seem a bit over the top. He spends more money on his food than a family of three would. But to achieve the ultimate effect, he has to go a bit overboard. Spurlock risks his own health, and life, to show the public the deadly affects of fast food. His message is initially interpreted as a call to stop eating fast food, but it is much more than that. Spurlock effectively derides fast food, no exercise, and finally the people who purchase the food themselves. These are the ones who give the fast food companies the money to stay in business; they encourage the production of unhealthy food.
It is true that Spurlock’s very documentary can be at times a bit disgusting. He vomits in the parking lot after his first gorge on McDonald’s food. He shows a stomach stapling. He also slightly crosses a line by showing obese people at random intervals throughout the film and not disclosing why they are obese. The reasons can be inferred, but there may be other problems that the audience is not made aware of. It is also mildly nauseating to watch Spurlock eat his gigantic meals and then feel sick afterwards. This documentary is not for those who easily feel nauseous. Another criticism of Super Size Me is that Spurlock seems to have a blatant disregard for his own health. When the nutritionist recommends that he should be taking aspirin and vitamins Spurlock does not seem concerned. He replies that he can only take those if McDonald’s sells them, which of course they do not.
Here is your change; your food should be ready in a few seconds. Even with the somewhat disgusting scenes, Spurlock makes many valid points. He centers his attack on McDonald’s, but then he expands it to American’s lifestyles and the way the fast food industry functions. Spurlock makes it loud and clear from the beginning that McDonald’s, as well as other junk food industries, choose children as their targets. Children are the most easily influenced, and therefore the logical target for fast food companies looking to earn billions of dollars. Advertisements are their key weapon. Fast food companies advertise to children by strategically placing their commercials in time slots where children will see them. Spurlock presents the fact that fast food and junk food companies spend hundreds of times more money on advertising than health food companies. These unhealthy companies believe that if they can make children their consumers, that they will have these same people as consumers for their entire life. Spurlock reveals the sad fact that through the millions of advertisements that children see, they will be more likely to recognize Ronald McDonald than Jesus or President Bush. Marketing to children is a favorite of fast food companies, especially McDonald’s, whose Happy Meal is targeted at children. A new action figure, a little stuffed animal, or a colorful new plastic gadget can be obtained. A hamburger or chicken nuggets and fries accompany the highly coveted new toy. The children will eat the unhealthy, calorie packed meal if only to obtain the toy they so desire. The playlands at McDonald’s are meant to draw the children in, and keep them there to eat. Spurlock explains that especially in low-income areas, these playlands may be the children’s only chance at fun, fun they desire with a chocolate sundae on the side.
Please, drive to the next window to pick up your order. Spurlock makes it clear in his documentary that exercise and physical activity are important. He restates that every person should get at least thirty minutes of activity each day. He then visits a school and reveals the shocking revelation that many schools just do not have the money to provide this time for physical activity. Maybe people should spend less money on fast food and more on improving schools. In attempt to show the effects of a lack of exercise, Spurlock limits his physical activity. Everyday he can only walk a certain distance, much of which is used on his walks to McDonald’s.
In an effort to show that Americans do still have hope to improve, Spurlock offers some alternatives to the fast food diet. He contrasts the unhealthy, government provided, school lunch food with a lunch program in Appleton, Wisconsin that provides healthy all natural lunch food. Contrary to what most people would think, this healthy alternative costs the same, or even less, than the unhealthy food. Is there a reason the schools serve unhealthy foods when all natural foods are available at comparable prices? Spurlock makes it clear that there should be a switch to healthier foods. To provide his audience with another alternative to fast food, Spurlock introduces his girlfriend. She is a vegan. She appears to be happy with her healthy diet, but she can get annoying at times, which detracts from the appeal of alternative diets that Spurlock suggests.
Super Size Me achieves its goal of drawing attention to the growing issue in America, obesity. Spurlock then finds an easy target to place the blame; he chooses McDonald’s because it had recently been sued for serving its unhealthy food. Spurlock argues that the fast food companies are to blame, as well as their advertising techniques, and the American lifestyle in general. He wants people to think about what they eat, especially after they see the effects that fast food had on Spurlock’s body. When next asked if they should super size it, he wants Americans to think twice. Do they really need all those extra calories? Or just as important, do they even know what a calorie is? Many do not as Spurlock proves in his documentary. Spurlock seeks to educate the public on the horrific affects of a fast food diet, and he succeeds in doing so. He also succeeds in offering plausible ways to prevent obesity and improve lifestyles. Super Size Me offers a somewhat biased, but basically true version of the American fast food diet, and once people see the documentary they may think twice about going to McDonald’s or eating junk food. Thank you for choosing to eat at McDonald’s, have a nice day.
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